Text

Text marketing tailored for live events.

Everything you need to drive ticket sales and reach fans with SMS — without the deliverability headaches.

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9:41Cymbal100%

Tonight only — 2-for-1 tickets to The Hollows. Are you in?

Yes! Does the 2-for-1 count for VIP?

Yup! Snag your VIP tickets here: tix.com/hollows-vip

Overview

Why text marketing?

The concise, direct format of text messages resonates with fans and — when used tastefully — drives incredible results for live events. Cymbal makes SMS campaigns feel as polished as your best email send.

Grow your audience

Craft texts that resonate with fans. Local phone numbers and branded tracking links make every campaign look on-brand.

Target the right fans

Use genre, event, or location-based targeting to make sure each message lands with the right audience.

Gain valuable insights

Reporting shows click-through, reply, and conversion — tied back to the tickets you sold.

Why Cymbal

What makes us different

Cymbal makes it simple to send personalized texts to promote your events.

Fully branded

Send from a local area code that your fans recognize, paired with contact cards and branded short links which build trust and lift click-through.

Local phone numbers

(206) SEA

(612) MSP

(213) LA

(512) ATX

(212) NYC

(615) NSH

Two-way messaging

See what your fans are texting you and have individual conversations with each one to build brand loyalty and personalization.

Two-way messaging

Alex Rivera+1 (415) 555 · Fan since 2024

Are doors really at 7 tonight?

Yep — 7pm sharp. Openers on at 7:30 🎸

Amazing, thanks!! Bringing 3 friends

Love it. See you in the pit, Alex.

Automated texting

Enhance your SMS outreach with tailored automations that combine timely delivery and personalized content.

Automated texting

Trigger

Reply = RRN

Run River North · Echo

Hey Sarah — only 50 tickets left for Run River North. Reply RRN for 50% off.

Yesss! RRN

Use code NORTH123 — tix.com/rrn54

Features

Product features

Everything you need to run SMS at the level of your best channel.

Every kind of number

Local, toll-free, short code, or RCS, set up for you.

Branded short links

Tracking links on your own domain, with clicks, referrers, and locations for every link — no random shortener URLs that look like spam.

Ticketing-aware segments

Reach buyers from a specific show, genre, or venue without exporting a thing.

Two-way replies

Fans can reply directly. Route conversations to your team or handle them inline.

Compliance built in

TCPA-safe opt-in flows, STOP handling, and consent records you don't have to think about.

Scheduling & quiet hours

Schedule texts ahead of time. Campaigns pause during quiet hours (9pm–8am in your organization's timezone) by default, and you can choose to send through when the moment calls for it.

Drip sequences

Build multi-step SMS flows for on-sale reminders, day-of-show alerts, and post-show follow-ups.

A/B testing

Write 2 to 6 versions of a text. Cymbal splits your audience evenly across them, then compares delivery, clicks, conversions, and opt-outs side by side so you can see which one won.