Introducing Cymbal Ads
Cymbal Ads is a new feature that lets event marketers easily create, manage, and optimize paid social campaigns—directly inside Cymbal—with smart targeting, pacing budget optimization, and integrated analytics built for live events. It’s the easiest way to run ads that actually sell tickets.
The Easiest Way to Run Paid Social Ads for Live Events
Meta Ads can be a beast. Anyone who's run campaigns for shows knows the grind—creating audiences from scratch, bouncing between platforms, tweaking creative by hand, and crossing your fingers hoping Meta doesn’t change something overnight (again).
We heard you.
Today, we're excited to unveil Cymbal Ads—a smarter, simpler way to run paid social campaigns, tailor-made for event marketers.
Built for Busy Teams Running Hundreds of Shows
Whether you're promoting 30 events a month or a full-blown festival lineup, Cymbal Ads is built to meet you where you are. We’ve spent months talking with power users to understand what makes social advertising painful—and how to fix it.
Here’s what Cymbal Ads delivers:
🎧 Artist & Playlist Driven Targeting
Connect your campaign to an artist or playlist, and Cymbal will automatically generate matching Meta interests. Whether you're promoting a niche indie act or a high-energy DJ set, we'll help you find fans who already love that sound.
It’s the fastest way to build relevant, high-intent audiences—without the rabbit hole of manual interest targeting.
🎯 Target Your Buyers
Targeting the right fans is everything. Cymbal Ads lets you:
Use Cymbal tags and genres to create custom or lookalike audiences on your actual buyer data
Sync with your ticket buyer data across platforms—even from segmented groups
Build multiple audiences per campaign, and let Cymbal optimize your budget toward the best-performing ones
No more guessing who your audience is. We’ve already met them.
⚡ Lightning-Fast Ad Creation
Cymbal Ads lives inside your existing Cymbal dashboard. That means:
One click to connect your Meta account
One place to create, schedule, and track ads alongside emails and texts
Auto-generated copy and content based on your event data (if you want them)
Support for video, Reels, carousels, and Stories, with easy preview tools
Less tab-hopping. More show-selling.
📊 Analytics That Matter
Track the metrics that matter:
Impressions, reach, clicks
Cost per result and return on ad spend (ROAS)
Conversions and attributed ticket revenue
Optional integrations with your ticketing platform for purchase-level data
It's everything you need to prove what’s working—and nothing that wastes your time.
✨ Optional AI, Always Under Your Control
Cymbal Ads includes optional AI to help draft your campaigns faster—suggesting copy, budgets, and schedules based on what it knows about your shows. But if you’d rather do it yourself? That’s totally fine too. You’re always in control.
