Text
Text marketing tailored for live events.
Everything you need to drive ticket sales and reach fans with SMS — without the deliverability headaches.
Overview
Why text marketing?
The concise, direct format of text messages resonates with fans and — when used tastefully — drives incredible results for live events. Cymbal makes SMS campaigns feel as polished as your best email send.
Grow your audience
Craft texts that resonate with fans. Local phone numbers and branded tracking links make every campaign look on-brand.
Target the right fans
Use genre, event, or location-based targeting to make sure each message lands with the right audience.
Gain valuable insights
Reporting shows click-through, reply, and conversion — tied back to the tickets you sold.
Why Cymbal
What makes us different
Cymbal makes it simple to send personalized texts to promote your events.
Fully branded
Send from a local area code that your fans recognize, paired with contact cards and branded short links which build trust and lift click-through.
Two way messaging
See what your fans are texting you and have individual conversations with each one to build brand loyalty and personalization.
Automated texting
Enhance your SMS outreach with tailored automations that combine timely delivery and personalized content.
Features
Product features
Everything you need to run SMS at the level of your best channel.
Local phone numbers
Provision local long codes or toll-free numbers so fans recognize the sender at a glance.
Branded short links
Tracking links on your own domain — no random shortener URLs that look like spam.
Ticketing-aware segments
Reach buyers from a specific show, genre, or venue without exporting a thing.
Two-way replies
Fans can reply directly. Route conversations to your team or handle them inline.
Compliance built in
TCPA-safe opt-in flows, STOP handling, and consent records you don't have to think about.
Scheduling & quiet hours
Send at the right local time for every fan, with quiet-hours rules to keep things friendly.
Drip sequences
Build multi-step SMS flows for on-sale reminders, day-of-show alerts, and post-show follow-ups.
AI message assist
Draft on-brand messages in seconds and rewrite to fit the 160-character sweet spot.
Revenue attribution
See click-throughs and ticket revenue per campaign in the same dashboard as email and ads.
Why Cymbal
Built for the people running live events.
Every Cymbal tool plugs into the same ticketing data, so every campaign you send is measured against tickets actually sold — not vanity metrics.
- Wired to your box office data out of the box
- One workspace for email, SMS, ads, and pages
- Real-time analytics tied back to revenue
- Templates and automations built for tours and venues
Integrations
Simple setup with your ticketer
Cymbal integrates with all of the major ticketing providers to segment your buyers and run automated marketing campaigns.
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