Automation
Automations designed to sell more tickets.
Everything you need to save time and pack your events with personalized, multi-channel flows.
Overview
Why automated marketing?
Automation makes it simple to personalize and deliver content based on fan interests, location, and purchases — increasing engagement and ticket sales without adding hours to your week.
Save more time
Send high-quality campaigns without lifting a finger. Personalized content goes out automatically, every day.
Target the right fans
Sophisticated targeting means every message reaches the right person — by genre, event, or location.
Gain valuable insights
See conversion, revenue, and step-by-step performance for every flow you ship.
Why Cymbal
What makes us different
Cymbal gives you the tools to automate 100% of your event marketing busy work.
Simple setup
Cymbal comes with a set of battle-tested automations proven to drive more ticket sales. Just flip a switch and watch the ticket sales roll in.
Write with AI
Generate on-brand copy for every step of your automation with AI that knows your event details, audience, and tone.
Send with confidence
Every automated send is checked for deliverability, frequency caps, and consent — so fans get the right message and never feel spammed.
Features
Product features
Pre-built and custom flows that turn fan behavior into ticket sales.
On-sale announcements
Fire announcements the second tickets go live — to the right fans, in the right channel.
Show reminders
Pre-show and day-of-show reminders so fans never forget the date or how to get in.
Win-back flows
Re-engage lapsed buyers with curated lineups based on what they've bought in the past.
Multi-channel branches
Mix email and SMS in one flow, with branching based on opens, clicks, and purchases.
Audience triggers
Trigger flows the moment a fan joins an audience, opts in, or hits a specific behavior.
A/B at every step
Test subject lines, copy, and timing inside any step and let the winner take over.
Templates that work
Start from proven flows for tours, venues, and festivals — then tune to your voice.
Quiet hours & throttling
Respect time zones, set sending caps, and never burn a list with too many messages.
Step-level analytics
See where fans drop off and where they convert — and iterate without rebuilding the flow.
Why Cymbal
Built for the people running live events.
Every Cymbal tool plugs into the same ticketing data, so every campaign you send is measured against tickets actually sold — not vanity metrics.
- Wired to your box office data out of the box
- One workspace for email, SMS, ads, and pages
- Real-time analytics tied back to revenue
- Templates and automations built for tours and venues
Integrations
Simple setup with your ticketer
Cymbal integrates with all of the major ticketing providers to segment your buyers and run automated marketing campaigns.
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