5 Ways to Build Your SMS List: A Guide for Event Marketers

Introduction

Text marketing has continued to be effective as a marketing channel for live events. However, many events still struggle with growing their initial list.

Building a robust SMS subscriber base requires strategic planning and knowledge of effective opt-in strategies. This blog post will explore various approaches event marketers can use to grow their SMS subscriber list while selling more tickets, staying compliant, and maintaining fan trust.

1. Utilize Existing Channels

Your existing email list and social media followers can be a goldmine for SMS opt-ins. Include information about your SMS program in your email newsletters and posts, highlighting the unique benefits subscribers will receive.

For instance, we know that email marketing remains one of the most cost-effective ways to reach your audience. Leverage this channel to cross-promote your SMS list and provide easy opt-in options within your emails.

2. Make It Easy To Subscribe At Your Event

Take advantage of your events' captive audience to grow your SMS list. Set up opt-in stations or signs along your bar where attendees can easily subscribe using QR codes. Train your event staff to promote the SMS program and assist with sign-ups. Offer immediate incentives for subscribing, such as entry into a prize draw or a discount on their drink or merchandise order.

3. Offer Exclusive Incentives

Provide clear value propositions for subscribing to your SMS list. This could include early bird ticket access, exclusive behind-the-scenes access or content, or special discounts. Offering exclusive perks, like flash sales or early ticket releases, can significantly boost opt-in rates and subscriber engagement.

5. Optimize Your Website for SMS Opt-Ins

Make it easy for website visitors to subscribe to your SMS list. Include prominent opt-in forms on your event pages, checkout process, and other high-traffic site areas. Use pop-ups or slide-ins to capture attention without being intrusive.

5. Implement a Referral Program

Encourage your existing SMS subscribers to refer friends and colleagues. Offer incentives for successful referrals, such as discounted tickets or VIP upgrades. Word-of-mouth marketing can be highly effective in building trust and expanding your subscriber base.

Conclusion

Building a solid SMS subscriber base is crucial for event marketers looking to boost ticket sales with text messaging. By implementing these opt-in strategies, you can grow your list while providing value to your audience. Remember to prioritize transparency, obtain explicit consent, and comply with SMS marketing regulations to maintain trust and engagement with your fans.