Integrated email for faster event marketing.
Everything you need to drive ticket sales and pack your events — wired to your box office data out of the box.
Overview
Why Cymbal email?
Email is still the workhorse of event marketing. Cymbal pairs a fast, brand-safe builder with segments pulled straight from your ticketing data, so every send goes to the right fan at the right moment.
Grow your audience
Craft compelling campaigns that resonate with fans and build loyalty — no sweating over formatting or design.
Boost sales and engagement
Sell tickets faster with last-minute announcements and automations that fire when inventory is running low.
Gain valuable insights
Comprehensive analytics show attendee behavior, campaign performance, and sales trends in real time.
Why Cymbal
What makes us different
Cymbal makes building and sending emails a breeze for event marketers.
Innovative campaign builder
Our campaign builder helps you move faster. Focus on content and execution while Cymbal handles the tedious formatting. No design skills required.
Sophisticated targeting
Reach the right fans with audiences built from your ticketing data — past buyers, genres, venues, and lookalikes — not generic interest lists.
Custom automations
Fire campaigns on the moments that matter: announcements, on-sales, low inventory, and post-show follow-ups — all on autopilot.
Features
Product features
Everything event marketers need to ship beautiful email — fast.
Block-based builder
Drag-and-drop blocks with brand defaults so every email lands on-brand without a designer in the loop.
Ticketing-aware segments
Build audiences from past buyers, genre, venue, or purchase recency. No CSV juggling required.
Deliverability baked in
Authenticated domains, warm-up, and inbox testing so your campaigns reach the inbox — not the promo tab.
A/B testing
Test subject lines and send times with statistical significance, then auto-send the winner.
AI assist
Generate subject lines and copy drafts grounded in your event details and past performance.
Reusable templates
Save announcement, on-sale, and reminder templates for tours, venues, and series.
Send-time optimization
Auto-pick the best send window per fan based on when they've opened in the past.
Revenue attribution
See exactly how many tickets each email drove — per show, per tour, per audience.
Compliance, handled
Built-in unsubscribe management and consent records so you stay clean across regions.
Why Cymbal
Built for the people running live events.
Every Cymbal tool plugs into the same ticketing data, so every campaign you send is measured against tickets actually sold — not vanity metrics.
- Wired to your box office data out of the box
- One workspace for email, SMS, ads, and pages
- Real-time analytics tied back to revenue
- Templates and automations built for tours and venues
Integrations
Simple setup with your ticketer
Cymbal integrates with all of the major ticketing providers to segment your buyers and run automated marketing campaigns.
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