Segmentation

Reach exactly the right fans.

Build audiences from what fans bought, where they live, and how they engage. Nearly 50 filters, wired straight to your ticketing data.

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Overview

Why segment with Cymbal?

Your ticketing platform already knows who bought, what they bought, and when. Cymbal turns that into audiences you can build in seconds, so the right fans hear about the right show and everyone else doesn't get spammed.

Sell more tickets

Reach the fans most likely to buy: past buyers, fans of the genre, people who live nearby, and people who clicked but didn't purchase.

Protect your list

Leave out fans who already bought or rarely engage, so your emails keep landing in the inbox.

Skip the spreadsheets

No CSV exports or VLOOKUPs. Segments are built on data that syncs from your ticketing platform.

Why Cymbal

What makes us different

Segments built on the data that actually predicts ticket sales.

Built from your box office data

Filter by shows purchased, ticket type, seating section, spend, and events attended, not generic interest lists.

Audience

Top fans

+18% this month

+2k

Maya Rivera42

Superfan · 14 shows

Jordan Lee31

VIP · 9 shows

Aria Singh22

Regular · 6 shows

Theo Chen17

Regular · 4 shows

Automations that know the show

Event-triggered automations can match each show automatically: ticket holders, fans of the same genre or performer, and fans near the venue.

AutomationActive

Trigger

Show announced

Wait

1 hour

Subscribers

SMS

VIP list

Take your segments to Meta

Sync tags and audiences to Meta custom audiences and target them in your ad sets, with lookalikes. Available on Premium.

Odd One Out

Segment building blocks

Mix and match filters any way you like.

Include and exclude

Pick who's in, then carve out who isn't. Anyone matching an exclude rule is left out.

AND / OR groups

Filters inside a group must all match. Separate groups mean either one can match.

Relative or exact dates

Use rolling windows like 'in the last 90 days' or set exact date ranges.

Paste a list

Match email, phone, name, or ticket-type text against a pasted list of up to 10,000 values.

Scope to audiences

Narrow any segment to one or more of your audiences (lists).

Limit to your top fans

Cap a send at the top N fans, sorted by total spent, tickets bought, events attended, star rating, or date added.

Live audience count

See how many fans match before you save or send.

Dynamic tags

Save a segment as a tag that updates on its own as fans start or stop matching.

Engagement star ratings

Every email and text subscriber gets a 1 to 5 star rating based on how they engage and buy.

Every filter

Every filter, in plain English

Here's everything you can segment on in Cymbal. Combine any of them with AND/OR, include or exclude.

Tickets & attendance

Built on what fans actually bought.

Purchased a ticket

Fans who bought tickets to specific shows, optionally narrowed to certain seating sections.

Purchased ticket type

Fans who bought a certain ticket type, like VIP or GA. Pick from your ticket types or match by text.

Attended event with performer

Fans who've been to a show featuring a specific artist or performer.

Interested in event

Fans who've shown interest in a specific show, even if they haven't bought yet.

Received a ticket transfer

Fans who were sent tickets to a show by someone else. Filter by pending, completed, or canceled transfers.

Number of events attended

How many of your shows a fan has been to.

Number of tickets purchased

How many tickets a fan has bought from you in total.

Total ticket revenue

How much a fan has spent on tickets.

Total revenue

A fan's total spend with you.

Last purchased a ticket

When a fan last bought tickets, like "in the last 90 days" or "not since last year."

Last attended an event

When a fan last came to one of your shows.

Who they are

Profile details from ticketing, forms, and uploads.

Location

Fans within a set number of miles of a city or place, or fans with no location on file.

Genres

Fans who like specific genres: Afro, Alternative, Arab, Blues, Caribbean, Christian & Gospel, Classical, Comedy, Country, Dance/Electronic, Desi, Folk & Acoustic, Funk & Disco, Hip Hop, Indie, Jazz, K-Pop, Latin, Metal, Pop, Punk, R&B, Rock, Songwriter, Soul.

Email engagement

Target by how fans interact with your emails.

Email star rating

Cymbal's 1 to 5 star rating of how engaged a fan is with your emails.

Received email campaign

Fans who did or didn't get a specific email.

Opened email campaign

Fans who did or didn't open a specific email.

Clicked a link in email campaign

Fans who did or didn't click a link in a specific email.

Failed to receive email campaign

Fans a specific email couldn't be delivered to.

Total emails received

How many of your emails a fan has received.

Total emails opened

How many of your emails a fan has opened.

Total email links clicked

How many email links a fan has clicked.

Attributed tickets sold from email

Tickets a fan bought after one of your emails.

Attributed revenue from email

Revenue from a fan's purchases after your emails.

Last email received

When a fan last received an email from you.

Last email opened

When a fan last opened one of your emails.

Last email link clicked

When a fan last clicked a link in your emails.

Text engagement

Target by how fans interact with your texts.

Text star rating

Cymbal's 1 to 5 star rating of how engaged a fan is with your texts.

Received text campaign

Fans who did or didn't get a specific text.

Clicked a link in text campaign

Fans who did or didn't click the link in a specific text.

Failed to receive text campaign

Fans a specific text couldn't be delivered to.

Received a contact card

Fans who have or haven't been sent your contact card by text.

Total texts received

How many of your texts a fan has received.

Total text links clicked

How many text links a fan has clicked.

Attributed tickets sold from text

Tickets a fan bought after one of your texts.

Attributed revenue from text

Revenue from a fan's purchases after your texts.

Last text received

When a fan last received a text from you.

Last text link clicked

When a fan last clicked a link in your texts.

Pages & forms

Signups from your landing pages, presales, and contests.

Submitted a form

Fans who did or didn't submit a specific landing page, presale, or contest form, optionally within a date range.

Automations: match the show

Extra filters for automations triggered by an event. They match each show automatically.

Ticket holders

Only ticket holders to the show (optionally only subscribed ones, or a specific ticket type), or exclude them.

Match tags

Fans who share a tag with the show.

Match genres

Fans who share a genre with the show.

Match performers

Fans who've seen a performer on the show's lineup.

Match interested in the event

Fans who've shown interest in the show.

Match near venue location

Fans within a set number of miles of the venue.

Ticket transfers

Include or exclude fans with pending, completed, or canceled transfers for the show.

Text filters can match exact values, 'contains,' 'starts with,' 'ends with,' empty or not, or a pasted list. Number filters support equals, more than, less than, and between. Date filters support before, after, and between, using exact dates or rolling windows.

Examples