Instagram DM's
Turn Instagram DM's into ticket buyers.
Automatically reply when a fan sends a keyword, then guide them into your presale, drop, contest, or signup flow — at no added cost.
Trigger
Fan sends “PRESALE”
Overview
Move fans from social to your audience.
Cymbal connects high-intent Instagram conversations to the rest of your event marketing. A single keyword can deliver the right link instantly and convert followers into email and text subscribers you can reach again.
Capture intent instantly
Reply the moment a fan DMs your keyword, while the presale, drop, or contest is still top of mind.
Grow owned audiences
Send followers to a Cymbal signup flow and collect permission to reach them through email and text.
Included at no added cost
Run unlimited Instagram DM automations on Starter and Premium without a separate usage fee.
Why Cymbal
What makes us different
Cymbal connects the first Instagram message to the signup, subscriber record, and follow-up that comes next.
Reply while interest is high
When a fan sends your campaign keyword, Cymbal delivers the right message and link automatically — no manual inbox work required.
Trigger
Fan sends “PRESALE”
One flow from keyword to presale
Move fans from a post or story into a DM, then into a branded presale or drop signup that captures email and text consent.
Presale signup complete
Email and text opt-in saved
Set up a campaign in minutes
Select an Instagram account, choose the keyword, write the reply, and attach your destination. Then switch it on.
Instagram account
Keyword
PRESALE
Automated reply
You’re in! Tap below for early access.
Presale signupFeatures
Product features
Everything you need to turn a keyword into an immediate, measurable next step.
Keyword triggers
Choose memorable words like PRESALE, DROP, VIP, or CONTEST, triggered by an incoming DM or a comment on a post.
Instant replies
Send a tailored response automatically whenever a fan messages the matching keyword or drops it in a comment.
Clickable destinations
Drive fans directly to a presale signup, ticket drop, contest, waitlist, or custom landing page.
Subscriber capture
Turn Instagram followers into permissioned email and text subscribers inside the same flow.
Drops and contests
Use one simple call to action across posts and stories for gated access, giveaways, and fan offers.
Multiple accounts
Choose the right connected Instagram account for each artist, venue, festival, or campaign.
Custom messaging
Match every reply and call to action to the campaign, artist, and voice your fans expect.
Measurable growth
Track the path from keyword interaction to signup and understand which campaigns grow your audience.
Consent built in
Collect email and text permissions through clear signup forms instead of trapping data in a social inbox.
Why Cymbal
Built for the people running live events.
Every Cymbal tool plugs into the same ticketing data, so every campaign you send is measured against tickets actually sold — not vanity metrics.
- Wired to your box office data out of the box
- One workspace for email, SMS, ads, and pages
- Real-time analytics tied back to revenue
- Templates and automations built for tours and venues
Integrations
Simple setup with your ticketer
Cymbal integrates with all of the major ticketing providers to segment your buyers and run automated marketing campaigns.
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